Terms of Use
Last updated: 27 September 2026
AdGuru is operated by World of Willpower Private Limited (trading through its division, WIN Legal Advisors), a company incorporated in India. These particulars are published under Rule 26 of the Companies (Incorporation) Rules, 2014 and Rule 4 of the Consumer Protection (E-Commerce) Rules, 2020.
1. The service
AdGuru is an orchestration and middleware platform. It prepares, validates and coordinates advertising activity across advertising platforms through their official APIs and your own authorized accounts. It is not an advertising platform and does not replace one.
2. Your responsibilities
You are responsible for the lawfulness of the data you upload, for having a valid lawful basis and any required consents, for the accuracy of your declarations, for your advertising claims and creatives, and for your budget and campaign decisions.
3. Advertising platform policies
Each advertising platform applies its own eligibility, matching, review and approval rules. We never bypass or circumvent platform restrictions. We do not guarantee that an audience will be accepted, that a campaign will be approved, or that any specific person will see an advertisement.
4. Data and privacy
You retain ownership of your audience data. We process it on your instructions to deliver the service, as described in the Privacy Policy.
5. Intellectual property
We retain all rights in the platform, its software and its documentation. You retain all rights in your data and creatives and grant us a limited licence to process them to provide the service.
6. Prohibited activities
You must not upload data obtained unlawfully or scraped from personal messaging contact lists, attempt to circumvent platform restrictions or rate limits, reverse engineer the platform, resell access without authorization, or use the platform for unlawful, deceptive or discriminatory advertising.
7. Subscription, payments and taxes
Subscription charges are billed in Indian Rupees and attract GST at the applicable rate. Plan prices are configurable and the price shown at checkout applies. Advertising spend is charged by the advertising platforms inside your own accounts and is entirely separate from your subscription.
8. Cancellation and refunds
You may cancel your subscription at any time, effective at the end of the current billing period. Refunds are handled under the Refund & Cancellation Policy.
9. Suspension
We may suspend access where required by law, where an advertising platform requires it, or where use of the platform poses a security, legal or policy risk. Where practicable we give notice.
10. Disclaimers and liability
The platform is provided without any warranty of advertising performance, delivery, matching or approval. To the extent permitted by law, our aggregate liability is limited to the subscription charges paid in the twelve months before the claim. We are not liable for advertising spend committed in your own accounts.
11. Indemnity
You will indemnify us against claims arising from your data, your advertising content, your declarations, or your breach of these terms or of an advertising platform's policies.
12. Governing law and disputes
These terms are governed by the laws of India. Disputes are subject to the courts at Pune, Maharashtra, India, without limiting the grievance mechanism described below.
13. Grievance mechanism
Complaints can be raised with the Grievance Officer at vrushali@winlegaladvisors.com or through the Privacy & Data Rights Centre. Each complaint is acknowledged, assigned, investigated, resolved and closed with an auditable record.